Netflix (Nasdaq: NFLX) is the world's largest online DVD movie rental service offering more than one million members access to more than 40,000 titles. Our appeal and success are built on providing the most expansive selection of DVDs, an easy way to choose movies and fast, free delivery.
Our selection - far superior to what the largest movie-rental stores can offer - helps ensure members find everything from the latest big Hollywood releases to hard-to-locate documentaries and independent films.
We make it easier for members to find and discover movies they will enjoy. When members rate movies, Netflix customizes its site based on a member's movie tastes helping make 15,000 titles relevant and accessible. Members rented 97 percent of Netflix's movie titles in January 2003, proving the efficiency with which the company recommends films.
Netflix launched its movie rental service in 1999 with the goal of using the DVD format and the Internet to make it easier for people to find and get movies they will appreciate. As a result, our members can reliably discover and enjoy lesser-known titles. As we succeed, more people are watching more films, and filmmakers are reaching a larger audience for their creations. In turn, we believe they will produce more new films. We want to become the world's largest and most influential movie supplier.
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